Welcome! Dive into my creative portfolio.
Saw Shine Moe
I'm a versatile marketing professional with a hybrid skill of being a full stack marketer and communication specialist. Starting as a copywriter, I developed effective ad copies for marketing communication campaigns for VAS startups to the telecoms. At a major APAC pharmaceutical corporation, I managed digital marketing for over 10 brands, achieving high converting leads and sales results. Currently, I lead social media and web marketing, consistently driving engagement and success for Awba Group.
Featured Digital Marketing
Featured Projects
Driving Digital Success for a Global Tech Distributor
Genxt, an authorised distributor for Apple, Dell, HP, and HTC across 12 countries, operates offices in Singapore, Sri Lanka, Myanmar, and beyond. As a contracted Digital Marketing Consultant, I enhanced their strategy to drive brand growth and sales in 2019. Key achievements included the record-breaking iPhone 11 launch through strategic media efforts and a 124% increase in event participation, doubling sales than previous year and boosting engagement.
Powering Lead Generation for ASEAN's Largest Pharma Leader
As Digital Marketing Specialist at Kalbe Farma, I led digital strategies for 11 brands across various sectors. Using data-driven approaches, I boosted online sales through lead generation strategies and achieved high ROI from webinars, especially during the COVID-19 pandemic while sales team had many restrictions and challenges meeting with prospects, doctors and wholesale dealers.
Driving Business Growth with a Lead-Optimized Website
I led the website marketing for Myanma Awba, planning a content strategy for a user-friendly site. The website's success was due to its intuitive design, easy navigation, and effective SEO strategies, supporting users with limited digital literacy.
Innovative Contents
At Comet Fertilizer, I took the initiative to implement AI-powered content strategies, creating innovative and engaging materials. This approach enhanced our marketing efforts, driving higher user engagement and interaction.
Viral Short Video Programs
At Myanma Awba, I helped my team design short-form video content for TikTok. The program was a success due to its innovative approach in leveraging TikTok's organic reach and creating positive brand associations with our target audience.