Welcome! Dive into my creative portfolio.

Saw Shine Moe

I'm a versatile marketing professional with a hybrid skill of being a full stack marketer and communication specialist. Starting as a copywriter, I developed effective ad copies for marketing communication campaigns for VAS startups to the telecoms. At a major APAC pharmaceutical corporation, I managed digital marketing for over 10 brands, achieving high converting leads and sales results. Currently, I lead social media and web marketing, consistently driving engagement and success for Awba Group.

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Driving Digital Success for a Global Tech Distributor

Genxt, an authorised distributor for Apple, Dell, HP, and HTC across 12 countries, operates offices in Singapore, Sri Lanka, Myanmar, and beyond. As a contracted Digital Marketing Consultant, I enhanced their strategy to drive brand growth and sales. Key achievements included the record-breaking iPhone 11 launch through strategic media efforts and a 124% increase in event participation, doubling sales than previous year and boosting engagement.

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Powering Lead Generation for ASEAN's Largest Pharma Leader

As Digital Marketing Specialist at Kalbe Farma, I led digital strategies for 11 brands across various sectors. Using data-driven approaches, I boosted online sales and achieved high ROI, especially during the COVID-19 pandemic while sales team had many restrictions and challenges meeting with prospects, doctors and wholesale dealers.

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Empowering Farmers Online with a User-Friendly Digital Platform

I led the website marketing for Myanma Awba, planning a content strategy for a user-friendly site. The website's success was due to its intuitive design, easy navigation, and effective SEO strategies, supporting users with limited digital literacy.

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Innovative Contents

At Comet Fertilizer, I took the initiative to implement AI-powered content strategies, creating innovative and engaging materials. This approach enhanced our marketing efforts, driving higher user engagement and interaction.

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Viral Short Video Programs

At Myanma Awba, I helped my team design short-form video content for TikTok. The program was a success due to its innovative approach in leveraging TikTok's organic reach and creating positive brand associations with our target audience.

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Educating Contents

At Kaung Thu Kha, I focused on educating customers through authoritative content. Our team’s efforts were highly successful, effectively conveying valuable information and establishing the brand as a trusted source of knowledge.

Building Social Presence

At Evogro, I worked with my team to establish a strong social media presence for the brand. Our efforts successfully built a core audience and customer base, enhancing the brand's visibility and engagement.

Building Social Presence

I set up the social media presence for Ayeyarwaddy Seeds, helping them connect with customers and grow their dealer network online. I also supported other conglomerates, like Wisarra Agrochemical, with their digital strategies.

Milna

I created highly engaging content for Milna, a leading cereal and biscuit brand for babies. My efforts focused on developing compelling and informative materials that resonated with parents, effectively promoting the brand's products and enhancing its connection with the target audience.

Entrasol

I managed social media for Entrasol, a new brand entering the market, where I executed a campaign highlighting its key strengths: affordability and high nutrition. By emphasizing these attributes, I successfully positioned Entrasol as a compelling choice for health-conscious consumers, driving brand awareness and engagement.

Diabetasol

I managed branding and lead generation campaigns for Diabetasol, a diabetes nutrition solution. My efforts led to a successful increase in the lead-to-customer conversion ratio, achieving a rate of 3 to 5 percent. This success was driven by targeted strategies and effective campaign execution.

Extra Joss

I managed social media campaigns for Extrajoss, focusing primarily on direct response ads. By strategically designing and optimizing these ads, I effectively drove immediate engagement and leads, achieving significant results in terms of user response and campaign performance.

Prenagen

I executed a highly successful Ask Me Anything (AMA) campaign for Prenagen, a leading nutrition supplement brand in ASEAN for over 30 years. This campaign effectively engaged the audience, fostered real-time interaction, and reinforced Prenagen’s established reputation in Myanmar.

Morinaga

I collaborated with child and mommy-focused media agencies for Morinaga, a renowned Japanese formula milk brand. We developed a series of video campaigns aimed at educating and promoting the brand's message to our target audience, effectively enhancing brand awareness and engagement.

Mixagrip

I managed comprehensive marketing efforts for Mixagrip Cold and Flu Relief pills, overseeing both social media and key opinion leader (KOL) marketing strategies. In addition, I was responsible for managing eCommerce operations for Mixagrip and its related brands. My integrated approach effectively enhanced brand visibility, drove online sales, and strengthened the overall market presence of the product.

Ferofort

With Ferofort, an iron supplement pill, I managed marketing campaigns within a tight budget. While the campaigns did not achieve significant success, I was able to maintain a dedicated core audience and following for the brand. My efforts ensured ongoing engagement and visibility despite financial constraints.

Kal Care

I led the creation of KalCare's social media presence in Myanmar, a prominent brand within the Kalbe Farma portfolio. I managed the entire setup from scratch, including brand development, strategy formulation, and growth initiatives. My efforts successfully established KalCare’s digital footprint, driving brand recognition and audience engagement in the Myanmar.

Htwet Toe App

At VillageLink, I led marketing efforts for the Htwet Toe app, which supports farmers with agri-tech solutions. By leveraging a compelling value proposition in our app, I achieved successful user acquisition, significantly growing the app’s user base and enhancing its impact in the agricultural sector.

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Site Pyo App

As a copywriter for Site Pyo app, I developed highly comprehensive content and ad copies specifically tailored for farmers. My work effectively communicated the app's benefits and features, enhancing its appeal and driving engagement within the agricultural community.

VAS Projects

In my role managing various Value-Added Services (VAS) projects under telecoms, I handled a diverse range of initiatives, including agri-tech, gaming, and other content-related projects. My work involved developing and executing marketing strategies that effectively promoted these services, driving user engagement and adoption across multiple sectors.

Genxt

At Genxt Myanmar, the authorized Apple distributor, my marketing efforts doubled iPhone 11 series sales from the previous year, thanks to a well-targeted and timely campaign and optimized promotional strategies.

Crypto Global United

Through my part-time role at Crypto Global United, I gained extensive experience in community management, customer service, user onboarding, and SEO. The success of this role was driven by a multichannel approach that effectively engaged the community.

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Florida Property Group

I delivered social media marketing services to a real estate property agency in Florida, executing a lead generation campaign. Although the ad campaigns, didn't perform very well. I managed to minimize the cost per result and learned from it.

Junior Genius Book Store

For my client, Junior Genius Books, I managed media buying and executed targeted campaigns. The campaign met sales targets due to the brand's strong online community and my effective retargeting efforts.

Shinning Moon Academy

For Shining Moon Preschool, I handled media buying and lead generation. Despite the challenge of targeting a narrow audience, I successfully created engaging content that resonated well with the target market, contributing to the business's growth.

UKW Audit Firm

For UKW Accountancy, run by senior CPA auditor U Khin Win, I developed a comprehensive social media strategy and provided long-term planning consultancy. My efforts helped establish a strong online presence and guided the firm toward sustained digital growth.

Next Project

The next successful project could be yours. With a proven track record of delivering impactful marketing solutions across various sectors, from agri-tech and gaming to content services, I am ready to bring my expertise to your next venture. Let’s collaborate to achieve exceptional results and drive your project's success.

Digital Marketing

I excel in creating and executing digital marketing campaigns that drive engagement and achieve measurable results. I have successfully managed social media, SEO, and email marketing initiatives, demonstrating a strong ability to adapt to the latest trends and technologies.

Content Strategy

My content strategy skills involve planning and producing high-quality, user-centric content. I have led projects to develop intuitive, accessible websites and create engaging AI-powered content, ensuring a seamless user experience.

Communications

In communications, I have partnered with NGOs, governments, and key opinion leaders (KOLs) to execute impactful campaigns. My work in this area has consistently enhanced brand visibility and fostered strong community relations.

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How TikTok is Transforming Myanmar's Businesses

TikTok is quickly becoming Myanmar's top digital platform, surpassing banned Meta services. With 17 million users and strong growth in rural areas, it's now crucial for small businesses and NGOs as Facebook faces more restrictions.

• Read On Medium

Understanding Myanmar's Farming Population and Digital Trends and Challenges

Myanmar's farming population, 68% of the total, relies on TV commercials despite digital challenges. With TikTok gaining traction and Facebook dominant, businesses face issues in e-commerce and digital literacy.

• Read On Medium

TikTok’s Role in Myanmar’s Media Landscape and the Growing Influence of Crypto Payments

TikTok has become a major force in Myanmar's media landscape. Creators have found ways to monetize their content, but challenges remain in payment systems and digital commerce. Blockchain and cryptocurrency could shape the future of Myanmar's digital economy.

• Read On Medium